Author Index

A

  • Abbasi, Abbas The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • AGHAMOHAMADI, ZOHREH The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
  • Ahmadi, ABBAS Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
  • Allahyari, Ashkan Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
  • Amani, Mahdieh Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Amiri, Mojtaba Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Amirkhani, Amirhossein Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Amirshahi, Mirahmad Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2012, Pages 19-34]
  • Arjomadi, Ata Alah Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Asadi, Mahmoud Reza Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Asemandoreh, Yaser Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Azad, Shahram Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
  • AZAR, adel Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
  • Azizi, Shahriar A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]

B

  • Bagheri, Mesbaholhoda Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
  • Barari, Mojtaba Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]

C

  • Chirani, Ebrahim Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
  • Chitsazan, Hasti Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]

D

  • Damoori, Dariush Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
  • Delbari Ragheb, Fatemeh Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Divandari, Ali Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]

E

  • Ebrahimi, Abdolhamid A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
  • Ebrahimi, Abolghasem The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
  • Ebrahimpour, Habib A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]

F

  • Fakher, Eslame Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
  • Fardesabouri2, Matin Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
  • Farid, Dariush Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
  • Fathollahi, Afshin A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]

G

  • Ghaderi Abed, Amir Hosein Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
  • Ghareche, Manijeh A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
  • Gharleghi, Ebrahim A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Ghoreishi, Masoumeh Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]

H

  • Haghighi, Mohammad A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Haghighi, Mohammad Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
  • Hosseinipour, SeyedVahid Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]

J

  • Jalali, Reza Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
  • Jalilvand, Mohammad Reza The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
  • Javidihagh, Maryam A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]

K

  • Keimasi, Masoud Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
  • Khataei, amir The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
  • Kheiry, bahram Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
  • Khodami, Soheila Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2012, Pages 1-18]
  • Khoshsima, Gholam Reza The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
  • KHosravani, Farzaneh Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]

M

  • Mehrnoosh, mina Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
  • Mira, Abolghasem Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
  • Mirzaei Rabor, Fatemeh Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
  • Moghimi, Seyyed Mohammad Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
  • Mohammadi, Aboulfazl Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
  • Mohammadian, Mahmood The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
  • Mortazavi, Saeed Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Moslem Alavi, Seyyed Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]

N

  • Nabizadeh, Fatemeh The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • Nadaf, Mahdi Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
  • Najafi Siahroudi, Mehdi Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Nazari, Mohsen Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
  • Nemat, Maserrat The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Nikbakht, Fatemeh A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Nikokar, Golamhosseien Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]

O

  • Olfat, Laya Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]

P

  • Pourezzat, Ali Asghar Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]

R

  • Rahmanseresht, Hossein A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
  • Ramezan poor Nargesi, Ghasem Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
  • Rastgar, Abasali The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
  • Roshandel Arbatani, Taher A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]

S

  • Safarnia, Hasan The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • Safarzadeh, Hossein A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
  • Salehi, SeyyedMorteza Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
  • Saniei Monfared, Mohammad Ali The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Satar, Vahid A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
  • Seyed Javadien, Seyed Reza Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
  • Shaemi, Ali Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
  • Shahhoseini, Mohammad Ali The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
  • Shahtahmasebi, Esmaeil Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
  • Sharifi, Kiyoomars Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
  • Shirazi, Mahmood Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2012, Pages 19-34]

T

  • Taab, Mohammad Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Taghavi Fard, Mohammad Taghi The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Taleghani, GholamReza Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]

V

  • Vedadi, Ahmad Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
  • Venouss, Davar Venouss Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]

Y

  • Yahyazadeh far, Mohammad Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]

Z

  • Zafarian, Reza Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
  • Zohouri, Bahareh Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]